Marketing in development:
how to increase
a brand’s value?
Conference «Marketing in development: how to increase a brand’s value?” is an effective ground for meeting and exchange of experience by all professionals in the sphere of marketing in development. It is an opportunity to receive first hand information about the most effective marketing strategies and instruments that allow for increasing the cost of real estate projects and increase company’s profitability indicators.
Key tasks of the conference:
Ø Present and analyze effectiveness of main marketing instruments of the real estate market;
Ø Determine typical errors of marketing and PR technologies and their reasons;
Ø Determine optimal strategies of promotion of projects of residential and commercial real estate;
Ø Present foreign experience of practical marketing in development;
Ø Discuss examples and analyze reasons of successful and unsuccessful marketing strategies based on implemented projects.
Target audience:
Top managers, analysts, marketing specialists, advertisers, brand managers of development, construction, investments, management, realtor companies, leading specialists of marketing and consulting companies, representatives of advertising agencies, bankers, investors, owners of land plots.
Program of the conference:*
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9.00 – 10.00 |
Registration, morning coffee | |
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10.00 – 12.30 |
Section 1 MASTER CLASS Key aspects of marketing in development | |
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Basic principles of creation and development of a brand. Positioning and promotion of real estate projects |
Valentin Pertsiya, General Director and co-owner of BrandAid group ( | |
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Outsourcing of marketing functions: advantages and disadvantages |
Vladimir Usinas, Director, MARK BRAUS (Ukraine) | |
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Outsourcing of sales office: necessity and expediency |
Director of Projects Development Department, MIEL ( | |
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Effectiveness of media channels in advertising campaign of a real estate project |
Viktor Metelkin, CEO, Infokon ( | |
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12.30 – 13.30 |
Lunch | |
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13.30 – 16.30 |
Section 2 CASE STUDY Practical marketing in development | |
Technologies of successful positioning and sale of cottage towns
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Alexander Dyachenko, Director of Development Department WELHOME ( | |
City residential real estate: peculiarities of promotion
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Georgiy Puzanov, Marketing Director, Paul's Yard ( | |
Development of the concept of shopping centers |
Kasia Lawnik, Senior Marketing Consultant, SCG | |
Peculiarities of marketing of multifunctional complexes |
Elena Shevchuk, Commercial Real Estate Vice President, Partner, GVA Sawyer ( | |
Positioning and promotion of logistic projects |
Nikolai Ditsman, Marketing Department Chief, Eurasia Logistic ( | |
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Cocktails and buffer |
| |
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16.30 – 17.30 |
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Contacts:
Meeting Point Ukraine Ltd.
01025, Kyiv, 6a V. Zhytomyrska
Tel./Fax: +38 (044) 2782485
